Why Exhibit

After nearly 100 years, the High Point Market remains the largest and most important home furnishings market in the world. With 12 million square feet and more than 2000 exhibitors, no other market provides the breadth of product, education, and networking found at the High Point Market. This is precisely why more than 75,000 industry professionals ascend upon High Point each Spring and Fall to see the hottest new products as they are introduced, discover new ways to energize their businesses, and meet the people who move the industry forward and set the course of business for the coming season.

Key Reasons to Exhibit

High Point is the premier market for unveiling state-of-the-art designs
Market dates are perfectly timed for retail buying cycles
This is the only event that delivers 99% of the total industry buying power
High Point is the epicenter of the home furnishings industry and where trends are established
The Market attracts key buyers from 106 nations from across the globe
Buyers know they will find more product introductions than any other market
High Point is THE source of inspiration for the design community

Reach Buyers From All Distribution Channels
High Point’s bi-annual Market attracts buyers from every distribution channel, including:

Home Furnishings Dealers
Specialty Stores
Catalog Companies
Department Stores
Discount/Mass Merchandisers
Gift Retailers
Online Retailers
Designers
Architects
Home Builders
The Market also brings in buyers from all sizes of organizations; from designers and small retailers, to the top-100 retailers.

Every Home Furnishings Category
The High Point Market offers a second-to-none selection of home furnishings and accessories from every product category for the home, including:

Antiques/Reproductions
Bedroom
Decorative Accessories
Dining Rooms
Home Office
Home Theatre
Kids’ Rooms
Lamps/Lighting
Motion Furniture
Occasional/Accent Furniture
Outdoor/Patio
Softgoods/Textiles
Upholstery
Wall Décor
Wall Units/Entertainment

Marketing Partnership

MMPI does more marketing for the bi-annual High Point Market than any other building owner in High Point. This extensive marketing campaign, a supplement to the comprehensive buyer outreach conducted by the High Point Market Authority, is developed to promote our buildings and our tenants and exhibitors to tens of thousands of buyers from all distribution channels. As a tenant of MMPI you will benefit from this added exposure to key buyers from around the world at no additional cost to you. While we do not require you buy advertising, we do recommend that you supplement our marketing campaign with your own programs to drive traffic directly to your booth.

Direct Mail

Bi-fold brochure sent to 50,000 buyers (retailers and designers)
Tri-fold brochure sent to 50,000 buyers (retailers and designers)
MMPI Directory distributed in all seven MMPI buildings during Market (7000 printed)

Advertising

30 Advertisements in more than 20 industry trade publications
Billboard on the corner of Green and Lindsay
25,000 hotel room keys used as official room keys by 78 hotels during market

Telemarketing/Email

Telemarketing campaign to the top 300 retailers
Telemarketing to high-end furniture retailers and design firms
Seven email blasts to more than 75,000 prospective and pre-registered buyers
Four emails targeted specifically to 2300 buyers at top 300 retail organizations
Exhibitor newsletter to provide marketing tips and important deadlines and information
Exhibitor Marketing Kit, providing tips and information about how to maximize your investment in High

Public Relations

More than 15 press releases issued each market
Editorial coverage in top trade magazines, including show dailies
Social Networking campaign, including LinkedIn, Facebook Fan Page, Blogs, Twitter

Hospitality

Grand Opening party for newly remodeled Suites at Market Square
Buyers Lounge in the Suites at Market Square
Complimentary food, drinks, and entertainment in the Market Square Courtyard during market
Receptions every afternoon in Market Square & Suites
Host of the semi-annual AMAZED trend exhibit, Think Materials exhibit, Raymond Waites Design Competition finalists, and other innovative displays.

Web Site

Comprehensive web site for MMPI properties
Exclusive web site for Market Square & Suites
Product category search function